76TH FLOWER FESTIVAL

3D animation produced for Mágica Comunicação agency, for the 76th edition of the Flower Festival in Joinville – SC. This edition’s theme was Family Farming, represented the charming tradition of growing orchids in Joinville in a playful mood.

Visual Development

For this project’s visual development, the design of characters and objects followed the theme of Family Farming, with a cartoonish, childish style, along with vibrant and cheerful colors that represent the essence of the Flower Festival.

Making Of

CREDITS

Client: PREFEITURA DE JOINVILLE

Agency: MAGICA COMUNICAÇÃO

Art Direction: Gilberto Wiggers

Creative Direction: Magica Comunicação

Art Direction: Gilberto Wiggers

Character Design & Storyboard: Paulo Gerloff

Textures Painting: Paulo Gerloff, Gilberto Wiggers, Thiago Domioni

Character Modeling: Filipe Cabral

3D Animation:Flavio Ribeiro

Look Dev:Filipe Cabral, Marcio Engelke

FX:Marcio Engelke, Videobox

Audio:DBC Audio